
It's a PG-13 rating by the MPAA due to it's intense sequences of violence and action , the only fourth film under a Walt Disney Pictures with that rating. The movie release of "The Sands of Time" would be followed by a couple of sequel namely "Warrior Within" and "The Two Thrones" both of which were video game sequels to the original "The Sands of Time" video game.
Jerry Bruckheimer Films already sought to acquire the feature film rights of the 2003 video game from Ubisoft and to be distributed by Walt Disney Pictures in early March 2004. Executive producer John August and Jordan Mechner, Prince of Persia series' creator were both hired to write the script for the film. The Pirates of the Caribbean film trilogy which was also produced by Jerry Bruckheimer served as a touchstone on how the environment of the film would be converted for the film franchise.
"Rather than do a straight beat-for-beat adaptation of the new videogame, we're taking some cool elements from the game and using them to craft a new story." said Jordan Mechner, who first considered producing this as an animated film version but couldn't resist Disney and Bruckheimer's offer. Mechner re-conceived the storyline in writing the script to shift the perspective of video gamers experience to a non-interactive experience as a film audience.
Disney will release a graphic novel that will serve as a prequel to the film called "Prince of Persia: Before the Sandstorm" along with other merchandise such as action figures, sets, costumes and a replica Dagger Of Time. Also, Ubisoft Montreal will release alongside the film, the developed video game entitled "Prince of Persia: The Forgotten Sands" which unrelated to the film but serves as a midquel for the first two games in the Sands of Time trilogy.
Prince of Persia will be released step by step as part of Disney's marketing strategy. It would first premiere in Europe that will be held in Westfield, London UK in May 9, 2010 then on May 19, 2010 in France, Sweden, Denmark and the Netherlands and on May 20, 2010 in Germany. It will be released on May 21, 2010 in the United Kingdom and on May 28, 2010 in the United States in order to profit by higher viewer numbers on Memorial Day weekend.
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